Vol 4 (2008)

The FEU Communication Journal is the official publication of the Department of Communication, Far Eastern University. It publishes annually a wide variety of scholarly and original articles by young as well as established scholars. It is a forum for the dissemination of research in communication, media, and society. Articles and reviews in the FEU Communication Journal do not represent the views and opinions of the editorial board, the department, the FEU Publications, and the University. Responsibility for statements and accuracy of facts rests solely with the individual authors. The editorial board reserves the right to accept or reject material submitted to it for consideration. Volume 4, with the theme "Media and Technology", was edited by Cherish Aileen Brillon, co-edited by Joeven Castro, with Danilo Vibas as language editor and Gene Pamittan, Jr. as adviser.


Table of Contents

Editor's Note

A Note from the Editor PDF
Cherish Aileen Brillon iv-vi


Emerging Social Structures of the Web: Implications of Social Network Sites to Web Communication PDF
Gwenetha Ybanez Pusta 1-16
The Generation Me: Commodification of Self in YouTube in the Age of Digital Reproduction PDF
Cherish Aileen A. Brillon 17-34
The New Communicator: Serving and Becoming Consumers in a New Media Ecology PDF
Brian Bantugan, Juan Emmanuel Ballecer, Ruly Cagadas, Fr. Joy Chacko, Manuel Jose III Oyson, Sr. Praxedes Paloma, Johnathan Rondina 35-52
Blogosphere: A Case Study on the Role of Blogging in Today's Electronic Age PDF
Jay Klio Bermudez, Rizaldy Tanedo, April Miranda 53-65


Click: Literature Conspiring with Media and Technology PDF
Lourdes Ignacio 66-71


A Glimpse at Convergent Technology in the Philippines: An Interview with Award-winning Journalist Luz Rimban on Media Convergence PDF
Ron Molina 72-76

Far Eastern University Communication Journal ISSN: 1656-9989

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